SENIOR DIGITAL MARKETING

Responsibilities and Duties

1. Manage and optimize app-focused ad campaigns:<ul><li>Manage ad campaigns on platforms like Google Ads, Facebook Ads, TikTok, and
   Apple Search Ads and other channels, with a focus on user acquisition and in-app conversions;

2. Oversee email marketing campaigns to engage both current and potential customers;

3. Continuously optimize campaigns by adjusting budgets and targeting strategies to enhance user experience and acquisition;

4. Performance Analysis & Reporting:<ul><li>Monitor and analyze campaign data, evaluating performance to recommend improvements;

5. Generate regular reports with insights focused on user acquisition and engagement;

6. A/B Testing & Content Optimization:<ul><li>Test various ad creatives, formats, and audiences to identify the most effective combinations that drive app installs and user engagement;

7. Refine ad content and design based on test results to improve campai effectiveness;

8. Strategic Research & Implementation:<ul><li>Conduct keyword and competitor research to enhance campaign strategies;

9. Keep up with mobile advertising trends and implement best practices to ensure optimal outcomes;

10. Budget management and forecasting:<ul><li>Efficiently manage budgets to maximize ROI and forecast future needs based campaign performance;

11. Other duties (if any): Complete any additional tasks as assigned by the Line Manager.

Qualifications and Skill

• Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related fiel

• Experience: At least 2 years in performance advertising, especially with mobile app campaigns (Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads);

• Analytical Skills: Proficient in metrics like CPI, CPA, ROAS; familiar with tools such Google Analytics and mobile attribution platforms (e.g., AppsFlyer, Adjust, CleverTap…);

• Mobile Market Knowledge: Strong understanding of app marketing trends and user behavior;

• Organizational Skills: Ability to manage multiple campaigns effectively and optimize based on data insights;

• Creativity: Capable of creating engaging ad content and testing different approaches for performance;

• Language: Good communication skills in English;

• Equipment: Must have a personal laptop;

• Strong collaboration and communication skills;

• Ability to work independently and adapt to changing situations;

• Mature, detail-oriented, and results-driven.

Why You'll Love Working Here

• Professional development: Upgrade your skills and ignite your career;

• Collaborative atmosphere: Everyone works together to execute the mission;

• Team spirit: Caring for our people and bonding together are musts for us;

• Dynamic growth: Our teams are scaling up quickly as the recruiting market is booming. There’s no better time than now to come on board;

• bTaskee has a diverse, international, and supportive community culture. Our English-speaking environment lets you improve your language skills.